1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.
🍪 Why We Use Cookies
We use cookies to enhance your browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. Some cookies are essential for our website to function properly, while others help us improve our services.
2. Types of Cookies We Use
We use different types of cookies for various purposes. Below is a detailed breakdown of the cookies used on our website:
3. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and so on. These cookies are set by third-party services that appear on our pages.
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website analytics and performance measurement | View Policy |
| Google Ads | Advertising and conversion tracking | View Policy |
| Social media integration and advertising | View Policy | |
| Professional network integration and advertising | View Policy | |
| HubSpot | Marketing automation and CRM | View Policy |
| Intercom | Customer messaging and support | View Policy |
4. Other Tracking Technologies
In addition to cookies, we may use other similar technologies to track your activity on our website:
4.1 Web Beacons (Pixel Tags)
Web beacons are tiny graphics with unique identifiers that are used to track the online movements of users. Unlike cookies, which are stored on your computer's hard drive, web beacons are embedded invisibly on web pages. We use web beacons to:
- Track email open rates and click-through rates
- Determine which pages and content are most popular
- Measure the effectiveness of advertising campaigns
4.2 Local Storage
We may use HTML5 local storage and session storage to store small amounts of data on your device. This data persists even after you close your browser (local storage) or is cleared when you close your browser (session storage).
4.3 Device Fingerprinting
We may collect certain information about your device, such as browser type, operating system, and screen resolution, to create a unique identifier. This helps us provide security features and detect fraudulent activity.
5. Managing Your Cookie Preferences
You have several options for managing cookies:
5.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options" or "Preferences" menu of your browser. The following links provide information on how to manage cookies in popular browsers:
5.2 Opt-Out Tools
You can opt out of interest-based advertising by visiting the following industry opt-out pages:
- Network Advertising Initiative (NAI)
- Digital Advertising Alliance (DAA)
- European Interactive Digital Advertising Alliance (EDAA)
5.3 Google Analytics Opt-Out
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
⚠️ Important Note
Please note that if you choose to block or delete cookies, some features of our website may not work properly. Strictly necessary cookies cannot be disabled as they are essential for the website to function.
6. Do Not Track Signals
Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites you visit indicating that you do not wish to be tracked. Our website currently does not respond to DNT signals. However, you can use the cookie management options described above to control tracking.
7. Cookies and Personal Data
Some cookies may collect personal data. When cookies collect personal data, we process that data in accordance with our Privacy Policy. For example:
- Analytics cookies may collect your IP address
- Marketing cookies may build a profile of your browsing behavior
- Functional cookies may store your login information
You have the right to access, correct, delete, or export any personal data collected through cookies. Please see our Privacy Policy for more information about your rights.
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The "Last updated" date at the top of this policy indicates when it was last revised.
We encourage you to periodically review this page for the latest information on our cookie practices. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the changes.
9. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
- Email: privacy@vestlabz.io
- Address: Infopark SEZ, Kakkanad, Kochi, Kerala 682030, India
- Phone: +91 484 265 4321